Australia Tops US ‘Dream Destination’ List

Is topping a list of ‘dream destinations’ a good thing? On the one hand, you’d appear as an idyllic destination, a place to which people would ideally love to travel. On the other hand, you’d appear as an idyllic destination, a place to which people couldn’t travel.

Regardless of its perception, or misperception, as a pipe-dream destination, the country’s position at the top of a list of dream vacation spots for clients of US travel agents would still bring a smile to the faces of Australian tourism authorities.

According to a survey conducted by North America’s largest travel agency franchisor – Travel Leaders Group – of its owners, managers and agents, Australia was chosen as the destination clients would most love to visit – if money were no object.

With agents allowed to choose up to three destinations each, Australia garnered 47 percent of votes, followed by Bora Bora (26 percent), world cruising (20 percent), Tahiti and Italy (17 percent each). 

Other dream destinations of note included Antarctica (12th place), which earned 9.5 percent of votes, and the Galapagos Islands (13th place), which scored just over six percent of votes.  

The disparity between realistic and (sometimes) unattainable, but desired, destinations is evidenced by France’s position on the list. A constant among US travellers’ top five international vacation spots, the European nation ranks a relatively lowly 16th position on the dream destination list, with just 3.5 percent of votes.

(Source: eTravelblackboard)